CHINA LUXURY RESALE REPORT – Chinese consumers are most enthusiastic about mega brands such as Louis Vuitton, Gucci, Chanel, Christian Dior and Hermès, according to consumer data insights released by one of China’s major luxury resale platforms, Plum.
Over the first half of 2021, the report said, the platform recorded more than 33 million searches for Louis Vuitton, 24 million searches for Gucci and 18 million for Chanel.
Users showed strong interest in second-hand luxury bags, jewellery, watches and clothing. In each category, classic styles and products with iconic signatures were preferred, according to Plum.
A growing number of Chinese consumers, especially the country’s younger generation, are embracing the concept of resale, in part as a smarter way of life that addresses disposable cash flow and the desire to consume luxury goods, though many people also point to resale as being more sustainable and less wasteful.
According to Plum, there are also experienced users who see luxury resale as a strategic investment, with more emphasis on the timing and profitability of sales.
There is certainly evidence that not all the platform’s users are purely looking to save on full-price, in season luxury items, with one big spending customer purchasing an Hermès Crocodile Kelly bag for 500,000 yuan ($77,230) and another top customer placing 470 orders in six months.
For full articels, please visit The Business of Fashion at https://www.businessoffashion.com/news/china/china-luxury-resale-report-shows-louis-vuitton-gucci-and-chanel-lead-searches
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想感受真正中國生活及文化，就學習漢語 (Mandarin Chinese)吧。
現在就跟IFC MANDARIN CONNECTION專業漢語培訓師學習漢語吧! 西漢語言中心是總部位於香港的頂級中文培訓公司之一。在過去的 25 年裡，我們一直專注於提供最優質的商務語言培訓服務、跨文化培訓以及外派人員入職培訓計劃和以及定制的語言培訓計劃。除了一流的企業語言培訓外，我們還提供從初學者到完全熟練的學生的各種商務漢語課程，每週的不同時間在我們的地點或您的辦公室或虛擬課室提供。無論您是在中國尋求發展機會，還是與公司的中國同事一起工作，我們都能為您提供解決方案。今天就聯繫我們安排您的課程。課程專門為國際企業員工及專業人士設計。